If you haven’t figured it out, general blogging about your life can be a giant time-suck. Please look at the title of this blog. I am making no apologies for not being a famous blogger. I have other online projects that I keep focused on particular niches. I don’t necessarily “blog” on all of them. This is my own little playground and I don’t expect to get famous for it. I hope that visitors find these posts useful, but I really just needed a space where I can let loose a bit. I’ve spent several years building niche sites and other online properties without really doing anything indulgent like this. Welcome, but if you don’t like it, you’ll just have to deal with it. If you made it through the post about my obnoxious neighbor unscathed, you’ll do OK.
A lot of folks look at the A-list bloggers and figure that they want to do what they are doing. These people deserve kudos for at least having an inkling of what they want to do with their lives, but they have most likely drunk too deeply from the giant pitcher of Kool-Aid set out by A-listers. The problem is, the top dogs are there because they got in early and already had either writing experience or a following when they started. Granted, some of them are truly gifted writers, but some of their advice ignores the fact that you have to have a purpose for your blog. It can’t all be pointless drivel. The painful truth is that no one wants to hear about your boring day to day life, unless you’ve got a good hook that relates it to them. They don’t want to hear about mine either if I’m just going to spend time complaining about things. There has to be some benefit for readers. There needs to be some reason for them to want to bother reading what you have to share. They are trading their valuable time. If you just piss it away, they’ll never come back.
My friend Robert knows that I have been making some money by building websites. He told me that he wants to find a blogging job. Good luck with that. If a company wants to start a blog, I’m sure they can find someone on the inside of the company to do it as part of their current daily workload. I don’t really think that “blogging jobs” exist in the form that Robert wants. He wants someone to pay him to stay home and blog for them. Bad news, writers are a dime a dozen. Now Robert could certainly go ahead and start his own blog, but when he does, it should be after he learns about keyword research and performs some due diligence on his topic of choice. I’m sure I’ll write more about that at some point, but keyword research is more than a one paragraph topic. The short version, and my point is, I think most companies could get a mid level management person to write one or two serviceable company blog posts per week without having to pay them anything extra.
How about you? I’m guessing that if you happened to find this post, you were probably looking for something about blogging. Are you a paid blogger? Do you work in a place that offers a paid blogging position? I’d love to hear about it! Please comment below and share your experience!